Search & Ranking Transparency

North Wales Local aims to show relevant and helpful results when users search for businesses.

Search rankings are determined by an automated weighting system that considers factors such as:

• Keyword relevance
• Trade category match
• Location relevance
• Number of recommendations
• Average star rating
• Recency of reviews

The weighting system is designed to prioritise relevance and recent customer experience.

Businesses on paid tiers (Glyder Fawr and Yr Wyddfa) receive a ranking weight adjustment. This may increase visibility in search results.

In compliance with UK consumer protection law:

• Paid listings that benefit from enhanced placement are labelled with a visible "Featured" badge
• A disclosure notice appears on search results pages

A paid listing is not guaranteed the top position.

A highly rated free listing may outrank a lower-performing paid listing.

Search position does not:

• Guarantee quality of service
• Guarantee availability
• Guarantee customer satisfaction
• Represent endorsement by North Wales Local

Users are encouraged to review ratings, read reviews, and conduct their own due diligence.

North Wales Local does not guarantee:

• A specific ranking position
• A minimum number of views
• A minimum number of enquiries
• Business growth or revenue

Visibility depends on multiple factors including competition within a category and location.

We may:

• Update ranking logic
• Adjust weighting factors
• Improve search relevance

Changes are made to improve fairness, relevance, and user experience.

We do not manually manipulate rankings for individual businesses.

If you believe your listing is not appearing correctly:

• Contact [email protected]
• We will review for technical issues or account restrictions

We do not disclose proprietary ranking formulas.

For general data rights, see our Privacy Policy.